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Other signs of expanding public appetite to protect people’s information from commercial snoopers include the surge of usage for E2E-encrypted alternatives to Facebook-owned WhatsApp - such as Signal - which saw a download spike earlier this year, after the advertising giant announced unilateral changes to WhatsApp’s terms of service.Ĭredible players that have amassed a community of engaged users around a core user privacy promise are well positioned to ride each new wave of privacy interest - and cross sell a suite of consumer products where they’ve been able to expand their utility. But, more recently, it’s also taken in rare tranches of external funding as its investors spy growing opportunity for private search. Though clearly not in the same profit league as Apple. (Albeit, Apple extracts massive payments from Google to preload the latter’s search engine onto iOS devices - which does conflict with its wider, pro-privacy, pro-user promises while also adding a nice revenue boost for Apple… ).ĭuckDuckGo has, by contrast, been at the nontracking search coalface for years - and turning a profit since 2014. Still, even Apple doesn’t try to compete against Google search, which perhaps underlines the scale of the challenge involved in trying to poach users from the search behemoth. Tl dr: The market for privacy consumer tech is growing. (At the start of this year Apple said there are now over 1 billion iOS users globally - and more than 1.65 billion Apple devices.) There is also Apple itself too, of course - a Big Tech giant that competes with Google and the adtech complex by promising users a privacy premium to drive sales of its hardware and services.
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The latter recently confirmed passing 50 million users globally.
#GOOGLE SEARCH ENGINE ALTERNATIVES FULL#
And several players which started out with a strong focus on one particular pro-privacy product (such as a browser, search engine or email) have been expanding into a full suite of products - all under the same nontracking umbrella.Īs well as Brave, there’s the likes of DuckDuckGo - which offers nontracking search but also a tracker blocker and an email inbox protector tool, among other products, and reckons it now has between 70 million-100 million users overall and Proton, the maker of E2E-encrypted email service ProtonMail but also a cloud calendar and file storage as well as a VPN. Growing public awareness of surveillance-based business models has been building momentum for pro-privacy consumer tech for a number of years. Brave is launching its own search engine with the help of ex-Cliqz devs and tech